Knowledge Base

Marketing Glossary

Master the essential terms and concepts of digital marketing, lead generation, and conversion optimization. Learn what works and how to apply it.

49 terms across 5 categories

Lead Magnets12 terms

Checklist Lead Magnet

A checklist lead magnet is a simple, actionable document that provides step-by-step guidance for completing a specific task or achieving a particular goal.

Content Repurposing

Content repurposing transforms existing content into new formats or channels to reach more audiences with less effort.

Content Upgrade

A content upgrade is a lead magnet specifically created to complement a particular blog post or piece of content, offered in exchange for an email address to readers already engaged with that content.

Hook

A hook is the attention-grabbing angle or opening that makes people stop, notice, and want to learn more.

Lead Magnet Conversion Rate

Lead magnet conversion rate is the percentage of visitors who provide their email address in exchange for your lead magnet, calculated by dividing opt-ins by total page visitors.

Lead Magnet Examples

Lead magnet examples are real-world instances of successful opt-in offers that businesses use to capture email addresses and generate leads across various industries.

Lead Magnet Ideas

Lead magnet ideas are creative concepts for free resources that attract potential customers, ranging from ebooks and checklists to quizzes, templates, and interactive tools.

Lead Magnet Template

A lead magnet template is a pre-designed, fill-in-the-blank document that users can customize for their own needs, offered in exchange for an email address.

Lead Magnet vs Opt-in

Lead magnet and opt-in are related terms in email marketing. A lead magnet is the free resource offered, while opt-in refers to the action of subscribing or the form/page where subscription occurs.

PDF Lead Magnet

A PDF lead magnet is a downloadable document in PDF format that provides valuable content to prospects in exchange for their email address.

Swipe File

A swipe file is a curated collection of high-performing examples—copy, ads, emails, pages—used for inspiration and faster creation.

What is a Lead Magnet?

A lead magnet is a free, valuable resource offered to potential customers in exchange for their contact information, typically an email address.

Email Marketing8 terms

Autoresponder Sequence

An autoresponder sequence is a series of pre-written emails that are automatically sent to subscribers based on specific triggers or time intervals.

Double Opt-In vs Single Opt-In

Double opt-in requires subscribers to confirm their email via a confirmation link, while single opt-in adds subscribers immediately after form submission without verification.

Email Deliverability

Email deliverability is the ability of your emails to successfully reach subscribers' inboxes rather than being filtered to spam, blocked, or bounced.

Email Opt-in Rate

Email opt-in rate is the percentage of visitors who subscribe to your email list, calculated by dividing email signups by total visitors or form views.

Lead Nurturing

Lead nurturing is the ongoing process of building relationships with prospects through timely, relevant touchpoints until they’re ready to buy.

List Segmentation

List segmentation is the practice of dividing your email subscribers into smaller groups based on specific criteria like behavior, demographics, or interests for more targeted messaging.

Nurture Sequence

A nurture sequence is an automated series of emails sent to new subscribers after they opt-in, designed to build relationship, deliver value, and guide them toward a purchase.

Welcome Sequence

A welcome sequence is a series of automated emails sent to new subscribers immediately after they join your list, designed to introduce your brand and build the relationship.

Landing Pages12 terms

A/B Testing

A/B testing compares two versions of a page or element to see which one converts better on a defined goal.

Above the Fold

Above the fold is the portion of a page visible on load without scrolling—your highest-attention space for value and CTA.

Call to Action (CTA)

A call to action (CTA) is a prompt that tells the user what action to take next, typically a button or link with action-oriented text like 'Download Now' or 'Get Started.'

Conversion Rate Optimization

Conversion Rate Optimization (CRO) systematically improves experiences to raise the percentage of visitors who take a desired action.

Form Abandonment

Form abandonment is when users start but don’t complete a form due to friction, confusion, or perceived effort.

Hero Section

The hero section is the above-the-fold area that delivers your core value, primary CTA, and a supporting visual.

Landing Page

A landing page is a standalone web page created specifically to convert visitors into leads or customers, typically focused on a single offer or call-to-action.

Landing Page Optimization

Landing Page Optimization (LPO) improves page elements—copy, design, speed, UX—to maximize conversions from incoming traffic.

Lead Magnet Thank You Page

A lead magnet thank you page is the page visitors see immediately after opting in, used to deliver the lead magnet, set expectations, and present the next step in the customer journey.

Social Proof

Social proof uses evidence from others—testimonials, reviews, logos, usage numbers—to build trust and increase conversions.

Squeeze Page

A squeeze page is a minimalist landing page designed exclusively to capture email addresses, featuring only a headline, brief copy, and an opt-in form with no other navigation.

Value Proposition

A value proposition is the clear statement of what you offer, who it’s for, and why it’s better—communicated in one concise message.

Funnels14 terms

Authority Building

Authority building is the deliberate creation of trust and expertise signals—content, proof, associations—that make buyers confident in choosing you.

Cost Per Lead (CPL)

Cost Per Lead (CPL) is the average amount you spend to acquire a single lead from a campaign or channel.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the total cost to acquire a paying customer, including marketing and sales expenses.

Irresistible Offer

An irresistible offer is a high-value, low-friction proposition that makes saying “yes” feel obvious and low-risk.

Lead Magnet Funnel

A lead magnet funnel is a marketing system that uses a free resource to attract prospects, then guides them through a series of steps designed to convert them into paying customers.

Lead Qualification

Lead qualification evaluates fit and intent to decide if a prospect is sales-ready and worth prioritized follow-up.

Lead Scoring

Lead scoring is a methodology for ranking prospects based on their perceived value and likelihood to convert, using points assigned to various attributes and behaviors.

Lookalike Audience

A lookalike audience is a platform-built audience that matches the attributes of a seed list (e.g., converters) to find similar new prospects.

Marketing Funnel

A marketing funnel maps the journey from awareness through consideration to conversion and beyond, guiding stage-specific content and offers.

Offer Stack

An offer stack combines the core offer with bonuses, guarantees, and proof to increase perceived value and conversion.

Retargeting Audience

A retargeting audience is a group of users who previously interacted with your brand and can be re-engaged with tailored ads.

TOFU / MOFU / BOFU

TOFU, MOFU, and BOFU denote top, middle, and bottom of the funnel—stage-specific content and offers for the buyer journey.

Tripwire Offer

A tripwire offer is a low-priced product (typically $7-47) offered immediately after a lead magnet opt-in to convert new subscribers into paying customers quickly.

UTM Parameters

UTM parameters are tracking tags on URLs that attribute traffic and conversions to specific sources, campaigns, and creatives.

AI Tools3 terms

AI Landing Page Generator

An AI landing page generator creates conversion-ready pages with headlines, CTAs, proof, and forms based on your offer inputs.

AI Lead Magnet Generator

An AI lead magnet generator creates ebooks, checklists, guides, and templates automatically from topics, videos, or sources.

UGC (User-Generated Content)

User-Generated Content (UGC) is content created by customers or community members—reviews, testimonials, posts—used to build trust and authenticity.

Ready to put this knowledge into action?

Create professional lead magnets in 60 seconds with MagnetHub.

Get Started Free

No credit card required • Free forever plan available