Definition
Retargeting audiences are built from users who visited your site, viewed key pages, engaged with ads, or abandoned forms/carts. Platforms like Meta, Google, and LinkedIn allow you to serve follow-up ads to these warm users with messages that match their prior behavior and funnel stage.
Why This Matters
Retargeting converts warm traffic efficiently, lowering CPL and CAC. It recovers abandoned interest and nurtures prospects toward action.
Common Types
Site Visitors
All visitors or high-intent page viewers (pricing, product, checkout).
Engaged Visitors
Time-on-site, scroll depth, or multiple visits.
Form/Cart Abandoners
Started but didn’t submit; high intent but need reassurance.
Lead/Customer Lists
CRM/email lists uploaded for tailored messaging.
Real-World Examples
1Pricing View Retargeting
Ads with proof/guarantee for users who viewed pricing.
2Abandonment Recovery
Cart or form abandoners see reminder + incentive.
3Content Engagers
Blog readers see related lead magnet offers.
4Existing Customers
Cross-sell/upsell ads to current customers.
How to Use This in MagnetHub
Tag MagnetHub landing pages and create retargeting audiences for visitors who didn’t opt in. Show them proof-rich ads or alternate lead magnets to bring them back.
See MagnetHub in Action
Watch how MagnetHub helps you implement this concept effortlessly
Best Practices
- Segment retargeting by intent (pricing vs. blog vs. cart)
- Align ad creative with prior behavior and funnel stage
- Cap frequency to avoid fatigue
- Test incentives for abandoners cautiously to avoid training discount-seeking
- Exclude recent converters to save budget
- Use fresh proof/creative to keep ads relevant
Frequently Asked Questions
Related Terms
Lookalike Audience
A lookalike audience is a platform-built audience that matches the attributes of a seed list (e.g., converters) to find similar new prospects.
Marketing Funnel
A marketing funnel maps the journey from awareness through consideration to conversion and beyond, guiding stage-specific content and offers.
UTM Parameters
UTM parameters are tracking tags on URLs that attribute traffic and conversions to specific sources, campaigns, and creatives.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) systematically improves experiences to raise the percentage of visitors who take a desired action.
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