Definition
Swipe files collect proven creative examples so marketers and creators can reference what works. They accelerate ideation for headlines, hooks, CTAs, emails, ads, landing pages, and social posts. Swipe files are popular lead magnets because they deliver immediate, practical value.
Why This Matters
Starting from a proven pattern improves quality and speed. Swipe files reduce blank-page anxiety and inspire higher-performing creative.
Common Types
Ad Swipe Files
High-converting ads by niche or format.
Email Swipe Files
Subject lines, launches, nurture, and win-back examples.
Landing Page Swipe Files
Hero/CTA/proof layouts that convert.
Hook/Headline Swipe Files
Openers and angles for multiple channels.
Real-World Examples
1Headline Swipes
100 proven headline angles organized by industry.
2Ad Creative Swipes
Top-performing image/video ads with notes on why they work.
3Email Launch Swipes
Launch sequences annotated with triggers and timing.
4LP Section Swipes
Hero + proof + CTA patterns that consistently lift conversion.
How to Use This in MagnetHub
Offer swipe files as lead magnets via MagnetHub. Pair with templates and checklists for implementation, and test which themes pull the highest opt-in rates.
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Best Practices
- Curate by niche or goal for fast relevance
- Annotate why each example works
- Keep items scannable; link to sources when possible
- Update periodically to avoid staleness
- Bundle with templates to increase value
Frequently Asked Questions
Related Terms
Hook
A hook is the attention-grabbing angle or opening that makes people stop, notice, and want to learn more.
Value Proposition
A value proposition is the clear statement of what you offer, who it’s for, and why it’s better—communicated in one concise message.
Irresistible Offer
An irresistible offer is a high-value, low-friction proposition that makes saying “yes” feel obvious and low-risk.
Lead Magnet Ideas
Lead magnet ideas are creative concepts for free resources that attract potential customers, ranging from ebooks and checklists to quizzes, templates, and interactive tools.
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