Definition
UGC includes reviews, testimonials, social posts, unboxings, and creator-style videos made by real users. Brands use UGC to add authenticity and social proof across ads, landing pages, and emails. With AI tooling, UGC can be organized, repurposed, and lightly edited while maintaining authenticity.
Why This Matters
Authentic voices outperform brand-only claims. UGC boosts trust, improves ad performance, and supplies fresh creative. It often lowers CPL and raises conversion when used near CTAs.
Common Types
Reviews & Ratings
Text reviews, star ratings, and highlights.
Video Testimonials/Unboxings
Short social-style videos from real users.
Social Posts
Screenshots or embeds of positive user posts.
Before/After Stories
Visual or narrative proof of outcomes.
Real-World Examples
1UGC Ad Creatives
Creator-style videos outperform polished brand ads on social.
2Landing Page UGC
Real quotes/screenshots near CTA improve trust.
3Email UGC Block
Including a short customer video in BOFU emails raises reply/CTA clicks.
4Product Page UGC
Photo reviews and short clips boost purchase confidence.
How to Use This in MagnetHub
Curate UGC and feature it on MagnetHub landing pages near CTAs for trust. Repurpose UGC snippets in lead magnets and emails to increase authenticity.
See MagnetHub in Action
Watch how MagnetHub helps you implement this concept effortlessly
Best Practices
- Keep UGC authentic—avoid over-editing
- Place UGC near decision points (forms/CTAs)
- Use diverse voices and use-cases
- Get rights/permissions before use
- Refresh regularly to avoid staleness
- Pair UGC with clear CTAs
Frequently Asked Questions
Related Terms
Social Proof
Social proof uses evidence from others—testimonials, reviews, logos, usage numbers—to build trust and increase conversions.
Call to Action (CTA)
A call to action (CTA) is a prompt that tells the user what action to take next, typically a button or link with action-oriented text like 'Download Now' or 'Get Started.'
Irresistible Offer
An irresistible offer is a high-value, low-friction proposition that makes saying “yes” feel obvious and low-risk.
Hero Section
The hero section is the above-the-fold area that delivers your core value, primary CTA, and a supporting visual.
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